Yes, you can.
Yes, you can install Brickwebb® or thin brick on a heated floor.
The thin brick itself is kiln-fired at over 2,000°F, making it heat-resistant and non-combustible. According to the FAQ document, Brickwebb can be used around fireplaces, stoves, and even on floors, as long as the substrate is appropriate—like concrete or cement backer board—with a proper polymer-fortified thin-set adhesive.
If you're installing over radiant floor heating, make sure to:
-
Use a flexible, polymer-modified thin-set mortar rated for heated substrates.
-
Allow for thermal expansion by following the adhesive manufacturer’s recommendations.
-
Confirm that the subfloor is stable, clean, and fully cured.